To improve public health in India and combat negative nutritional trends to fight lifestyle diseases, FSSAI launched ‘The Eat Right Movement’ on 10th July, 2018. The food industry, public health professionals, civil society and consumer organizations, influencers and celebrities came together on a common platform and pledged to take concrete steps to amplify ‘The Eat Right Movement’ in the country.
The movement is based on three key themes, ‘if it’s not safe, it’s not food’ (safe food), ‘food should not only serve the palate but is also meant for body and mind’ (healthy diets) and ‘food has to be good both for people and the planet’ (sustainable diets).
The strength of the ‘The Eat Right Movement’ lies in its holistic and collaborative approach, with stakeholders on both the demand and supply-side joining to make a difference through some clearly identified steps.
The Eat Right Challenge is envisioned as a competition among districts and cities to recognize their efforts in adopting and scaling up various initiatives under Eat Right India. Further, it is meant to motivate states to improve performance and encourage others to join.
1. The Heads of Municipal Bodies, Districts and Food Safety Commissioners are invited to participate in the Eat Right Challenge to ensure safe and healthy food in your cities and districts.
2. List of activities have been identified under 5 themes for your cities/districts to achieve. You may suggest your own innovative ideas as well.
3. Through regulatory activities, social and behaviour change communication, food safety compliance and preventive healthcare can be ensured. This will assist in :
4. Innovative practices get special financial funding.
5. Brand your cities/districts to get special recognition.
The Eat Right India Movement is working on three key themes through a graded “Food Systems Approach” (FSA) to address these issues in a holistic manner by building on the collective action of all stakeholders – consumers, food businesses, community organizations, experts, professionals, and the government. Multiple actions, not only on the supply-side, but also on the demand-side are needed. Therefore, various actionables under the Challenge have been categorized under four sectors:
To strengthen food safety through the food regulatory environment: Under the Food Safety and Standards Act, 2006, the Food safety and Standards Authority of India (FSSAI) and the food safety administrations in the States / UTs are expected to create food environments where safe and wholesome food (food promoting good health and wellbeing) is available for all. This will ensure that a database of licensed/registered food businesses is available with FSSAI.
To provide for safe and healthier food options by enabling the supply side: The food environment today is working towards delivering healthy diets. They are still at the risk of malnutrition, and increasing incidence of food borne illnesses. This can be addressed by adoption of healthier menus, reducing high fat, trans-fat, sugar and salt foods, and adequately disposing used cooking oil for production of bio diesel at the food industry end. Nudging the food businesses to provide for healthier options in their food menus and products is, therefore, necessary. Food safety can thus be achieved by building capacities of the businesses and ensuring self-compliance to regulations.
To engage with citizens for adoption and demanding healthier diets: Eat Right India is people’s movement with targeted promotion of dietary diversity and balanced diets, eating mindfully and timely, and promoting large-scale fortification of staples to address micronutrient deficiencies are some ways to encourage the consumer demand for healthier diets. This will ensure lower incidence of disease and increased focus on preventive healthcare through social behaviour change.
FSSAI will provide seed funding of INR 5 lakhs to the first 150 cities/districts to register. The money will be disbursed in two phases – 50 percent immediately upon submission of the action plan to the Competent Authority, and the remaining 50 percent over the course of the Challenge.
For any innovative projects proposed, funds up to INR 5 lakhs will be provided on a case-case basis in two parts, over the course of the year, upon submission of the Activity Proposal on the website.
Funds may be directed and utilized from other national flagship programmes like POSHAN Abhiyaan, Ayushman Bharat, National Health Mission (NHM), Anaemia Mukt Bharat etc. may also be done to conduct the IEC activities. The city/district may also leverage Corporate Social Responsibility (CSR) funds by engaging with various types of organizations.
Download, Read & Share: Guidance Note on Food Hygiene Safety and Month-wise Initiatives
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