Home > Guidelines for use of FSSAI and/or its initiatives logos

The guidelines for use of “FSSAI and/or its initiatives” logos by FBOs, various Government/ semi-government/ CSOs/ private organizations/ associations/ development partners are as under:

Use of FSSAI logo and name by FBOs:

• FSSAI logo and License number shall be displayed on the label of the food package in contrast colour to the background.
• In case of multiple units (manufacturer/packer/relabeller/marketer) the FSSAI logo and license number of the brand owner shall be displayed on the label of the food package. The address of the multiple units on the label should carry the license number.

Use of logo without any permission:

• The use of logo will be permissible for any function, event, seminar, conference, campaign etc. directly organized by the State / Union Territory (UT) Governments. For all other events, specific prior approval of the FSSAI shall be obtained.
• Use of logo mentioned in FSSAI’s Voluntary/ Corporate Social Responsibility (CSR) Participation Guidelines. This is separately defined in the FSSAI CSR/ Voluntary Support Guidelines.

Use of logo for Events, Publications, Websites / Portals:

I. Permission for use of logo for / during events/seminars/ campaigns etc. other than those organized by the FSSAI, States and Union Territories would be considered on case to case basis, keeping in view the following:

• nature and importance of the event
• profile / track record of the organisers
• profile of participants and delegates
• other deliverables offered by way of exhibition space at the venue, distribution of FSSAI’s publicity material in the delegates‟ kits, etc.

II. Requests for use of the FSSAI logo on publications, websites / portals would be considered on merit of each case.

III. Dedicated speaking slot for an FSSAI designated official depending upon the subject matter.

Use of logo for programmes on Electronic Media:

Requests received for use of the FSSAI logo for programmes on electronic media, such as quiz competitions, debates, discussions, food shows or any other would be considered on merit of each case, keeping in view the following:

• nature of the programme
• profile / track record of the producers of the programme
• target audience
• contents of the programme and inclusion of food safety/nutrition related content in the programme
• extent to which the programme would help in increasing awareness about food safety and nutrition

Procedure for grant of permission for use of logo:

• All requests will be sent to FSSAI, FDA Bhawan, Kotla Road, New Delhi in the attached format.
• All requests for use of logo would be examined on the basis of above mentioned guidelines and the merit of the case and will be approved by the CEO, FSSAI.
• FSSAI will be within its right to seek any additional detail in respect of requests for use of logo before taking any decision.
• All requests must be sent to FSSAI at least 30 days in advance along with complete details as enumerated above.

There shall be no financial commitment/liability attached to the FSSAI while agreeing to allow use of FSSAI and/or its initiatives logos.

Permission accorded by FSSAI for use of the logo would be subject to:

• The right of the FSSAI to withdraw permission for use of its logo
• The right of the FSSAI to view the proposed design and layout of its logo usage, prior to finalization of the same.

If use of FSSAI and/or its initiatives logo is approved, it shall have to be shown/displayed prominently in the banner, backdrop etc.

The organizer will be responsible for copyright issues concerning usage of images, footages, text material etc. FSSAI will not be a party to any disputes arising out of copyright violation by the organizer.

The permission to use logo will not confer any right to the organizer to secure sponsorship, collect money etc. from any source using the name of FSSAI.

Use of FSSAI’s logo if permitted, shall not be used in any way that deliberately or inadvertently claims, suggests, or in FSSAI’s sole judgment gives the appearance or impression of endorsement of a particular product or company by FSSAI.

FSSAI may impose any further conditions, if needed while agreeing to use of FSSAI/its initiatives logo.

Usage of Eat Right India logos:

Corporates can be allowed to use the Mascots (Master Sehat, Miss Sehat etc.) and the Eat Right India logo developed by FSSAI for activation, communication, promotion and training as part of the Eat Right India promotion and/or related public interest campaigns. The use of above logo can only be extended under various corporate engagement efforts. These activities/programs need to be
adopted as part of their social responsibility program/ voluntary initiatives and shouldn’t be related to any marketing/branding activities. The brands cannot use/write words like ‘in partnership’; ‘in association with’; ‘in agreement with’. FSSAI would also not support/endorse any press statement in this context and brands can individually make any announcement on adoption of various Eat Right India programs under their CSR/ Voluntary support agenda. Also, brands cannot use their products logo (which are high in fat, salt and sugar and such processed foods) and should only use their corporate logo in such cases.

Other general guidelines:

• The issues of hygiene, food safety, sanitation, health and well-being of citizens should be taken up as a general cause in good faith, and it maybe stated upfront that the initiative is taken up as “Issued in the public interest”.
• Compliance with all applicable laws and regulations must never be compromised.
• To qualify as CSR, all such efforts should be undertaken by the corporates in project/ program mode. One-off events such as marathons/ awards/ charitable contribution/ advertisements/ marketing campaigns/ sponsorships would not qualify as a CSR initiative under the aegis of the Companies Act, 2013.

Format for applying for permission to use “FSSAI and/or its initiatives” logo is attached below.

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