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Ayurveda, the ancient system of medicine, emphasizes the integral relationship between Aahara (food) and Swasthaya (overall health). This holistic approach views food as a powerful tool for both prevention and healing, where the qualities of food are carefully matched to the individual’s Prakriti (constitution), Vikriti (diseased state of body), and Ritu (the prevailing environmental factors). Aahara influences the balanced and imbalanced state of Doshas i.e. Vata, Pitta, Kapha.

It is important to introduce the concept of Ayurveda Aahara to align the traditional knowledge with modern aspect to the improve health status of the people.

Concept of Aahara in Ayurveda:

Aahara is considered one among TRAYO-UPSTAMBBHA (three pillars of Ayurveda) i.e. Aahara, Nidra and Brahmacharya. Acharya Kashyap has said Aahara is best of all medicines.

Acharya Charaka has described the Prayojana of Ayurveda as to maintain the health of healthy individual and to treat the disease of sick individuals. Protecting the health of the healthy and relieving the disorders of the sick. Ayurveda focuses on first maintaining the health of healthy individual.

Necessities to Introduce the Different Category of Food as Ayurveda Aahara:

• Aahara, a key concept in Ayurveda, emphasizes the importance of diet and nutrition in maintaining health and preventing disease. By adhering to Ayurvedic principles, we can offer products that align with these traditional health guidelines and genuinely support well-being.
• Ayurveda also having the concept of Nidana Parivarjana, which focuses on avoiding the causative agents of diseases. Integrating Aahara into our product offerings can help in implementing Nidana Parivarjana, thereby addressing and potentially alleviating various health problems faced by people today.
• By promoting authentic Ayurvedic principles and offering genuinely healthy products, we can provide valuable support to individuals seeking to improve their health and well-being.

Definition of Ayurveda Aahara: 

“Ayurveda Aahara” means a food prepared in accordance with the recipes or ingredients or processes as per method described in the authoritative books of Ayurveda listed under ‘Schedule A’ of these regulations including products which have other botanical ingredients in accordance with the concept of Ayurveda Aahara but does not include Ayurvedic drugs or proprietary Ayurvedic medicines and medicinal products, cosmetics, narcotic or psychotropic substances, herbs listed under Schedule E-1 of Drug and Cosmetics Act, 1940 and the Drug and Cosmetics Rules, 1945, metals based Ayurvedic drugs or medicines, bhasma or pishti and any other ingredients notified by the Authority from time to time.

Labelling of Ayurveda Aahara:

The labelling of Ayurveda Aahara shall be in accordance with the FSS (Labelling and Display) Regulations, 2020, and the specific labelling requirements provided in these regulations.

Every label of Ayurveda Aahara shall specify the intended purpose, the target consumer group, recommended duration of use and other specific labelling requirements, namely: –

1. The words “AYURVEDA AAHARA” printed in the immediate proximity of the name or brand name of the product; and the logo as specified in the Schedule E of these regulations, on the front of the pack of the label;
2. An advisory warning ‘ONLY FOR DIETARY USE’ prominently written;
3. A statement that the Ayurveda Aahara is not to be used as a substitute for a varied diet;
4. A warning or any other precautions to be taken while consuming, known side effects, if any, contraindications, and published product or drug interactions, as applicable; and
5. A statement that the product is required to be stored out of reach of children.
6. A warning that the product is for oral consumption only and not for parenteral use.

Information by the Food Business Operator to Food Authority:

The Food Business Operator shall inform the licensing authority in writing, if any, of his existing food products duly licensed to be assigned as an Ayurveda Aahara and the Licensing Authority shall within thirty days from the date of recommendation received from the Expert Committee, permit the same with applicable modifications including labelling as specified in these regulations.

Download, Read & Share:

• Gazette Notification Ayurveda Aahara
• Ayurveda Aahara covered under the FSS (Ayurveda Aahara) Regulations’ 2022
• Introduction of new Kind of Business (KoB) for Ayurveda Aahara under FoSCoS for License

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